Video has always been popular – it killed the radio star after all. And it does not look like we are going to fall out of love for it anytime soon. YouTube has four billion views per day; we now have video based social media platforms like TikTok; we communicate through video platforms like Zoom and FaceTime; 82% of internet traffic is video media. In other words – video is here to stay.
Video has always been an effective learning tool. The training video has been around since the 70’s; companies like McDonald’s, Blockbuster and Nintendo have been using videos to train their employees on topics from customer service to health and Safety. Nowadays, we no longer need to sit in a room with our colleagues, waiting for someone to wheel in the TV and VCR; we can now participate in training in the palm of our hand. Thanks to modern technology, we can not only view videos at our own leisure – we can make them too.
BENEFITS OF VIDEO
Elearning is now becoming a standard method for training new employees or ongoing training for current staff. Video and eLearning are a perfect match – it is ideal for presenting a large amount of information in a short space of time. Video facilitates multi-sensory learning; processing information through two senses simultaneously – audio and visual – will keep the learner engaged throughout; provide a better understanding of the material and increase problem solving skills. Unlike written text, video is more effective at conveying emotions and presenting the culture of your company. Visual demonstrations, in the form of instructional videos, are particularly effective.
Storytelling is effective method for learning, it can help with retaining information, in comparison to being presented with a list of facts. Combining this with video, and you are on to a winning formula. It can allow learners to watch real-life scenarios, view demonstrations, leading to more engagement with the content. People tend to be more comfortable to watch videos rather than read (although, transcripts should be available for course accessibility). With videos, learners can control the pace at which they wish to learn – they can be paused, played back, and ensure that information is not missed.
With a wide range of devices available, it is easy to watch video content. And the same can be said for creating it too! Learning can happen anytime and anywhere!
Video is extremely cost effective. You may choose to outsource to another company to create your video content. However, with the wealth of technology at our fingertips (literally), videos can be created in-house. It can also provide a good opportunity to collaborate with your employees and allow them to display other skills.
- Ensure that your videos are accessible across all devices: laptops, PCs, phones and tablets.
- Use a presenter. They can provide a connection to the learner and are shown to make the content more engaging.
- Choose an informal approach. Too much formality may make the learner ‘swtich off’.
- Use a storyboard. This will provide a plan for you to follow and allow for any changes to be made before filming begins.
- Make sure that the video is relevant to the course – no point creating one, just for the sake of having it.
- Keep videos short.
- Avoid going off on a tangent and deviate away from what the course is trying to teach.
- Avoid distracting music and unnecessary backgrounds.
- Avoid in-depth or over complicated details.
- Do not ignore loading times of videos. Be aware that you will have learners that rely on a mobile internet connection.
- Long videos are best avoided. However, if it is needed, consider making them interactive.
Need advice on how to add video to your eLearning – get in touch!