Content marketing is a staple strategy for businesses who want to establish their brand, engage with their audience, and drive conversions. We all know that, but it doesn’t stop us dreading it or even hating it. Whether it’s due to misconceptions, frustrations, or simply feeling overwhelmed, let’s take a look at the reasons why you hate content marketing and see if we can get you to at least tolerate it!
No one Wants to Churn out Content
One of the main reasons why people hate content marketing is that they believe that it means churning out endless blog posts or social media updates without any real purpose or strategy. But, effective content marketing is about more than quantity of output. It’s about delivering valuable, relevant content to your target audience that addresses their needs and interests. It’s about showing off your knowledge in a way that interests your customers and potential customers – and who doesn’t love to be the biggest brain in the room?
Another reason that people hate content marketing is because they believe that it is just about creating written content. In reality, content marketing can be in any number of different formats such as videos, infographics, podcasts, and more. If you think about diversifying your content types, you can make it more interesting for yourself, and you can cater to a wider audience.
Overwhelmed and Understaffed
For businesses with limited resources or expertise, creating content marketing can feel overwhelming. From coming up with the ideas, to creating the content and then distributing it, and analysing how it went, there are a lot of moving parts to manage. It can be frustrating and time consuming
The obvious solution is outsourcing, and if you want to go down that route, we are here for you! But if you can’t manage that, consider quality over quantity, and prioritise where you are spending your time to make the most out of your efforts.
Not Seeing Results
The most common reason we come across when clients tell us that they hate (or can’t be bothered with, or are giving up on…) Content Marketing is that they are not seeing tangible results. Small businesses who have invested time and resources into content creation and are only to seeing minimal engagement or conversions can be forgiven for being disillusioned or believing that content marketing simply doesn’t work for their industry or niche.
The solution to this one is patience and persistence. Not what you wanted to hear? Well the fact is that building brand awareness, establishing credibility, and nurturing relationships with your audience takes time. It’s necessary to set realistic goals, track key performance indicators, and continuously refine your strategies based on data and feedback if you want to see results.
How do you get to love content marketing?
The first step is to educate yourself and your team about the subject, and understand the role it plays in your marketing and business strategies. The second is to make a plan that focuses on quality over quantity. Instead of churning out generic content, you need to work on creating content that will resonate with your audience, and provide them with real value.
Don’t be afraid to experiment and try new approaches. Content marketing is not a one-size-fits-all endeavour, and what works for one business may not work for another. If you need help creating a plan, or if you could use some training, get in touch.