Adding stories to your social media account has become a popular feature. If you aren’t sure what stories are, take a look at our stories explainer post here. In a nutshell, stories are short videos that can be posted to any social media page for up to 24 hours; after which they disappear from the page. They are a big hit with your average user, businesses, and celebrities and, while Google isn’t best known for their social media platform, they have launched Google Web Stories.
Google Web Stories appear on search results, image search results, and Google’s own version of social media, Google Discover. The Google version of stories is slightly different to those viewed on other social media platforms like Facebook, Instagram, Snapchat, etc. Let’s dig into why:
WHAT ARE WEB STORIES?
Unlike stories shared on social media that last only 24 hours, Google Web Stories do not expire and can be a mixture of video, text, animation, and more. Google Web Stories can also be made up of multiple pages. In fact, think of a web story more like a visual blog article.
SO, HOW DO THEY WORK?
There are three parts to a web story:
- POSTER – this is the first page that your audience sees, so it needs to be able to grab your audience’s attention.
- COVER PAGE – this page informs your audience about the web story’s content.
- STORY – lastly, the story pages. This section is for your narrative.
The big question is how can web stories help with your marketing? As mentioned before, web stories do not have a time limit and there is no restriction in how you choose to tell your story. They can help to share a unique brand with your audience, and anyone can use them.
- It can provide interactive elements and increase traffic to your channel.
- They can be responsive to more than one device. Meaning that content created for a mobile device, will also work on a desktop.
- Stories can be tracked by analytics in the same way as web pages.
- There are no restrictions with external linking. This is not usually the case with social media
- Unlike stories on social media platforms – if you choose to monetise your story, you see 100% of the ad revenue.
- Creating a web story could not be easier. If your website uses WordPress – perfect! Google have a plugin that can allow you to create, edit and upload your stories with ease. If you do not have WordPress, then don’t worry, there are other editors available.
- As the story is for your website – you have full control over the content.
SOME WEB STORY TIPS
If you are thinking of adding web stories to your brand, here are some tips to help get the most out of your story:
- Test and see if web stories are right for you by posting them alongside one of your blogs – ideal for testing whether your audience are engaging with the web story content.
- Most narratives can be suited to a web story; however, if the content of your story is three pages or less, then it may be better to stick with social media posting or even a short blog.
- Tell the story from a first-person perspective. This can add a more personal touch and should engage your audience
- Add some animation or illustrations.
- Introduce an interactive element by including quizzes or polls. Not only does this increase engagement, it is also an ideal way gathering feedback.
- If you are looking to monetize your stories this can be done through AdSense, AdManager or even display ads.
Google Web Stories are a fantastic addition to your website and brand. With engaging, interactive content you can boost your SEO, online reputation and trust with your customers
If you need some help getting started, get in touch.