This month we’re going to try and help you answer the question we get asked most by our Social Media clients: ‘Which channel is right for me?’
Last week we tried to help you answer the question Why I am using Social Media? Now, channel by channel we’ll look at the different ways your company can get involved in social media and help you to decide which one should be the focus of your social media campaign.
Of course, many companies successfully use multiple social networks to promote their business, but our recommendation – and you can quote us – is start with one, and do it right. One well maintained social channel offering value to your potential clients is better than seven half-hearted, half-empty feeds.
So, this week we’ll start with Facebook – who uses it, what it’s perfect for, what it’s not so great for, and how to get it right.