Kuka Studios have been optimising websites for nearly 10 years before it was “crucial” to marketing activities and have been using tried and tested methods that work, make our clients happy, and give a genuine return on investment (ROI). We’re honest, we only use white-hat methods (nothing risky that could get your site in trouble with the Gods of Google) and we don’t baffle you with jargon. It’s worked for us so far, so why change? So before you read on and get to grips with your own SEO we need to apologise to others in our industry because we no longer have any SEO secrets.
Initially Kuka Studios would:
- analyse your site for search engine friendliness
- address any problems we find
- carry out competitor, content and keyword analysis
- implement optimised content and code across the site
- create and deploy site visibility tools
- manually submit your site to search engines, directories and business directories
- offer post SEO advice on best practice to keep things going well if you don’t want us to always manage it for you.
So what is SEO?
SEO (Search engine optimisation) is the process of fine tuning a website or web-page with the aim of improving its position in a search engine’s organic (unpaid) listings. SEO is specific to organic searches. This is important because the vast majority of searchers use organic results as opposed to paid listings (PPC) nowadays.
SEO is regarded by the vast majority of business that undertake SEO as crucial to their marketing activities. A lot of consideration needs to be paid to the keywords, competitors, on-page and off-page SEO techniques.
How search engines work?
The role of the search engine is to crawl all websites and all pages on the website and build a database of those sites and pages, they then return a list of answers relevant to a search query.
Your web page?
Every web page has a basic structure that search engines look for. Each element of the structure can be optimised to enhance the performance of a page.
Domain- your domain is one of the key sources search engines consider. Not just the content of your domain but also the age.
Title– Your tile for any page or entry to the website should use the meta tag as it is a key part of your on-page optimisation. Not only do search engines consider the content of this, it is also seen by searchers in the results page.
Description– The meta tag is also crucial in the optimisation of your page. It too, can be seen in the search engine results page. Both the title and descriptions should contain your targeted keywords/phrases and should be reflected in the content (paragraph text) of your website.
Keywords– The meta tag is not used by search engines. Kuka Studios suggest that you use it to list the keywords you intend to use for that page so you keep a record of what you’re targeting.
Content– Finally the content and body of your page will be encapsulated in the tag. Other code used in optimising your includes an internal linking structure using the tag and using image tags.
If you have any queries or feel that Kuka Studios could help you why not get in touch today? At Kuka Studios we can take care of everything from building a website to hosting, print services and much much more.