With 200m active users and 1.6 billion likes daily, here are our top tips for your business Instagram!
Connect your Instagram to your other social media platforms, and use relevant and popular #hashtags in order for Instagrammers to be able to find your posts! Remember to like other users posts and follow them too. A good way to engage with followers is to encourage them to post their own photos and tag you – then respond with a regram. This makes for interesting content as well as interacting with your followers.
2. Instagram for Business Blog
Keep an eye on the Instagram for Business Blog. They share how businesses are using Instagram through tips, examples and news – straight from Instagram HQ.
3. Get the balance right
It’s important that posts cover both fun and business. As well as showcasing products/services – expose something new by giving followers a sneak peak of an event, behind the scenes, a new product or news!
4. Introduce your workforce
Introduce your followers to the people who keep the brand going. Upload a picture and use the caption to share a bit about the employee, this will help put a human face to the brand.
5. Fill out your bio section
There is a real opportunity with Instagram to gain new fans who may not be familiar with the brand. Tell them a little about who you are, what you do and where they can find out more!
6. Monitor & Control
Use Iconosquare. to keep a track of what is working best for you – they provide essential analytics on followers, likes and what posts are most popular.
We can help with Instagram and social media management, check out what we do and how to get in touch here.