Did you know that 91% of marketers believe video provides positive ROI?* Engaging video content has become an essential part of modern digital marketing. It can help you connect with your audience, increase brand awareness, and drive conversions. But creating engaging video content isn’t always easy. Here are some tips to help you create videos that will capture your audience’s attention:

1. Define Your Goals

Before you start creating your video, it’s important to know why you are making it. It’s no small amount of effort to make a good video, so knowing your goals can help make sure it delivers for you. What do you want to achieve with your video? Are you trying to educate your audience, promote a product, or build brand awareness? Once you know what you need your video to do, you can make this the focus of your planning.

2. Know Your Audience

I know, I decided to make this the second point this time…mixing it up! But understanding your audience is crucial for creating engaging video content. What are their interests, needs, and pain points? By knowing your audience, you can create videos that resonate with them and provide value.

3. Keep it Short and Sweet

Attention spans are shorter than ever, so it’s important to keep your videos concise. Aim for videos that are no longer than 2-3 minutes. If you have a longer message, consider breaking it down into multiple shorter videos.

4. Use Strong Visuals

High-quality visuals are essential for engaging video content. Use good lighting, a stable camera, and interesting backgrounds. You can also add graphics, animations, and text overlays to make your videos more visually appealing.

5. Use a Strong Script

Until you get confident and learn what is working, don’t try to wing it. A well-written script can make a big difference in the quality of your video content. Your script should be clear, concise, and engaging. Avoid using jargon or technical terms that your audience may not understand.

6. Be Authentic

People are more likely to engage with content that feels genuine and authentic. Be yourself and let your personality show through in your videos.  

7. Use a Call to Action

Once you’ve created your video, don’t forget to include a call to action (CTA). This should match your goal – whatever you want to achieve with your video, make it easy for your viewers to do it. It could be anything from asking viewers to subscribe to your channel to encouraging them to visit your website.

8. Promote Your Video

Once your video is complete, it’s time to promote it. Share it on your social media channels, embed it on your website, and consider paid advertising.

Remember, practice makes perfect. The more videos you create, the better you’ll become at producing high-quality content.

* (Wyzowl, 2020)