We know that SEO is not a service everyone can afford, so we provide as much help and support as we can to the microbusinesses we work with to help them to get where they want to be in the search engines. One of the first steps in creating a successful SEO strategy is the creation of a targeted and effective keyword list. Here are some quick tips on creating an SEO keyword list:
- Understand Your Business and Audience:
Before diving into keyword research tools, it’s worth taking the time to thoroughly understand your business, products, services, and, most importantly, your target audience. If you can identify the language they use, the problems they seek solutions for, and the terms they are likely to use when searching for information related to your industry, the rest of the steps will be so much easier.
- Brainstorm Seed Keywords:
The next step of the keyword research process is to brainstorm a list of seed keywords. These are broad terms or phrases directly related to your business. These seed keywords will serve as the foundation for your keyword list through more targeted and specific terms.
- Leverage Keyword Research Tools:
Next, make use of keyword research tools to expand your list and discover other relevant keywords. Popular tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest can provide valuable insights into search volume, competition, and related terms. When choosing keywords, look for a balance between high search volume and manageable competition.
- Analyse Competitor Keywords:
Take a look at the keywords that your competitors are targeting. This can give you an insight into the terms that are driving traffic to their websites. Don’t forget to look at both your direct competitors and industry leaders, and use this information to help refine your keyword list.
- Focus on Long-Tail Keywords:
While broad keywords are essential, long-tail keywords (more specific, longer phrases) can be equally valuable. Long-tail keywords often have lower competition and are more likely to attract highly targeted traffic. Consider the questions your audience may ask and incorporate those queries into your keyword list.
- Consider User Intent:
Understand the intent behind each keyword. Users may be looking for information, products, services, or simply navigating your site. Tailor your keyword list to align with the stages of the buyer’s journey, from awareness to consideration and, finally, conversion.
- Group Keywords Thematically:
By organising your keyword list thematically, you can improve your website’s structure and make it more user-friendly. Grouping keywords allows you to create targeted content clusters and improve the overall relevance of your website. (Read more about Hub & Spoke content here.)
If you need help developing your keyword list, get in touch.