The PPC Showdown. So almost everyone knows about Google’s advertising platform; Google AdWords, but how many people know about Microsoft Bing’s PPC platform? Probably most people who have explored AdWords are aware of Bing Ads, but very few people actually use it, preferring to go for Google’s option. At Kuka Studios we specialise in pay-per-click
It is no secret that your home page is your most important page. This is the page that the majority of traffic will enter your site. It is, therefore, pretty important to build a solid landing page that will pull customers further into your site. This being the case, a website owner must seriously consider
Customer Engagement and Retention Event This week we took part in an event at Innovation Centre Scotland. The event was centred around online engagement and retaining customers. Jill delivered a Masterclass that focused on how to develop your site’s visitors into loyal customers. More information on the event can be found here. So how do
Kuka Studios have been optimising websites for nearly 10 years before it was “crucial” to marketing activities and have been using tried and tested methods that work, make our clients happy, and give a genuine return on investment (ROI). We’re honest, we only use white-hat methods (nothing risky that could get your site in trouble
Back in March, Google announced that sites would soon be penalised in search results if they are not mobile friendly. From 21st April 2015, their algorithms changed and websites that are mobile friendly started to become higher ranked in research results that ones that are not. That was a couple of months ago now, so
At Kuka Studios, our goal is to help people through the murky waters of the digital world without pretending it’s ‘black magic’ and without charging them more than the service is worth. In fact, we’d love nothing more than to hold your hands and lead you through setting up all the online marketing your business
Last week, Google announced another algorithm change. The bumcheeks of online marketers across the globe collectively clenched…We thought that like the Panda, Penguin and Hummingbird updates before, we were in for a few weeks of late nights trying to update every site we managed. Luckily (for us at least) it’s only affecting US results right
If you’ve met me, or read any of my other blogs, you’ll know I love an analogy, and this is one of my favourites. A good website, is like a good date. It can woo a customer from taking a look, to handing over their phone number. But how do you make a ‘good’ website?
We’ve all tried it – the sun’s out so we sneak into the garden with our laptops, switch on the high contrast theme and try to do some work…but it ain’t easy. After a while you give up and sulk inside to get some work done, or promise yourself you’ll try again when the sun
We deliver all the digital marketing services you need, without outsourcing. For over a decade we have been designing and developing original, award-winning websites and marketing campaigns for companies across Europe.
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