How many people view your website every day? How long do they spend, and did they view more than one page? These are just a couple of questions that are asked when gauging how well your website performs. To answer these questions, we turn to Google Analytics or Universal Analytics (UA). This system allows the
Clients don’t come into your offices like they used to; physical store fronts don’t get the footfall that they used to; so websites have to work harder than they used to. Now we are being tasked with giving people the ‘in person’ experience when they are sitting at home, but how on earth do you
Google is rolling out an impressive change that takes away adverts from the right side of PC search listings and now, positions ads both at the very top and the bottom part of the page. Simultaneously, Google says it may display extra ads (about four), just above the search results for what it termed “highly
2016 is the year for you to take your marketing efforts online – if you have not done so already! Whatever your industry, the majority of your customers use the internet, so the scope a digital marketing campaign can give your company is incredible. Below are the main reasons we believe you should take your
The PPC Showdown. So almost everyone knows about Google’s advertising platform; Google AdWords, but how many people know about Microsoft Bing’s PPC platform? Probably most people who have explored AdWords are aware of Bing Ads, but very few people actually use it, preferring to go for Google’s option. At Kuka Studios we specialise in pay-per-click
It is no secret that your home page is your most important page. This is the page that the majority of traffic will enter your site. It is, therefore, pretty important to build a solid landing page that will pull customers further into your site. This being the case, a website owner must seriously consider
Customer Engagement and Retention Event This week we took part in an event at Innovation Centre Scotland. The event was centred around online engagement and retaining customers. Jill delivered a Masterclass that focused on how to develop your site’s visitors into loyal customers. More information on the event can be found here. So how do
Kuka Studios have been optimising websites for nearly 10 years before it was “crucial” to marketing activities and have been using tried and tested methods that work, make our clients happy, and give a genuine return on investment (ROI). We’re honest, we only use white-hat methods (nothing risky that could get your site in trouble
Back in March, Google announced that sites would soon be penalised in search results if they are not mobile friendly. From 21st April 2015, their algorithms changed and websites that are mobile friendly started to become higher ranked in research results that ones that are not. That was a couple of months ago now, so
At Kuka Studios, our goal is to help people through the murky waters of the digital world without pretending it’s ‘black magic’ and without charging them more than the service is worth. In fact, we’d love nothing more than to hold your hands and lead you through setting up all the online marketing your business
Last week, Google announced another algorithm change. The bumcheeks of online marketers across the globe collectively clenched…We thought that like the Panda, Penguin and Hummingbird updates before, we were in for a few weeks of late nights trying to update every site we managed. Luckily (for us at least) it’s only affecting US results right
If you’ve met me, or read any of my other blogs, you’ll know I love an analogy, and this is one of my favourites. A good website, is like a good date. It can woo a customer from taking a look, to handing over their phone number. But how do you make a ‘good’ website?
We deliver all the digital marketing services you need, without outsourcing. For over a decade we have been designing and developing original, award-winning websites and marketing campaigns for companies across Europe.
All images and content are copyright of Kuka Studios Ltd ©2022. All Rights Reserved.
01505 22 81 81