Category: web copywriting

Categories
content marketing
Kuka Studios

How Do I Make My Content Engaging?

Creating content isn’t easy.  In fact it is a huge amount of work for most businesses – so how do you know if it’s worth all of the effort?  How do you know if your content is engaging?  What signals should you be looking for? How do you measure engagement? In real life, if you

Read More »
design
Kuka Studios

How to make your Website a Success in the New Normal

Clients don’t come into your offices like they used to; physical store fronts don’t get the footfall that they used to; so websites have to work harder than they used to.  Now we are being tasked with giving people the ‘in person’ experience when they are sitting at home, but how on earth do you

Read More »
design
Kuka Studios

Website Launch – Boilers & Bathrooms

We have first hand experience of how awesome a plumbing firm Boilers & Bathrooms Ltd. are, so we were pretty flattered when they chose Kuka to help them come up with a logo and website for their relaunch.  Harry started with the logo design and after playing around with colour palettes and various designs, the

Read More »
design
Kuka Studios

New Restaurant Branding – Red Lion

From the logo and branding; to the website design, development and copywriting; to the marketing; to the menus, coasters, signage, posters…Kuka Studios has had the pleasure of being involved in every stage of the launch of the newly refurbished Red Lion in Prestwick!  We think it’s all looking pretty good…and the inside is amazing.  I

Read More »
advertising
Kuka Studios

Content Marketing – What, When, Why and How

Content marketing is a strategy that was once limited to large organisations, more and more small to medium businesses are developing and initiating their own content strategies and seeing fantastic results. But what is content marketing? When should it be used? Why should it be used? How should it be used? What is Content Marketing?

Read More »
content marketing
Kuka Studios

Content Marketing – 6 steps to get you started

At Kuka Studios, our goal is to help people through the murky waters of the digital world without pretending it’s ‘black magic’ and without charging them more than the service is worth. In fact, we’d love nothing more than to hold your hands and lead you through setting up all the online marketing your business

Read More »
content marketing
Kuka Studios

Content Marketing – Our dirty little secret

We teach courses in Content Marketing, we do it for customers every day – and occasionally we even get the time to do it for ourselves. We’ve been blogging since before it was cool, MySpacing and Beboing before Zuckerberg dreamed up Facebook. All this experience, research and training has led us to draw one, ultimate

Read More »
design
Kuka Studios

Why a website is like dating

If you’ve met me, or read any of my other blogs, you’ll know I love an analogy, and this is one of my favourites. A good website, is like a good date. It can woo a customer from taking a look, to handing over their phone number. But how do you make a ‘good’ website?

Read More »
design
Kuka Studios

What is Lorem Ipsum?!

What is Lorem ipsum? A friend at another agency tells the story of an angry customer demanding to know why there was so much ‘Spanish speak’ on his website when he was targeting Scottish customers. Unfortunately, he’s not alone. It’s becoming an urban myth in the web development world, the number of customers who ask

Read More »
web copywriting
Kuka Studios

Celebrating Shakespeare like the geek I am

Husband and kids aside, there are, and always will be two great loves in my life – Shakespeare and gadgets. When I was completing my English Literature degree, I chose every single Shakespeare module I could – even Shakespeare on Film, which even I judge myself for taking. Now, a decade into my work in

Read More »
web copywriting
Kuka Studios

How the Feed has changed content

Many moons ago, I gave a talk on the mysterious ‘RSS feed’ and how it would change web content writing. This was before Twitter, before Facebook’s News Feed, when RSS stood for ‘Really Simple Syndication’ and just referred to search engine results, and lists of blog posts. Even then, back in my naive, student days,

Read More »
design
Kuka Studios

Make your main thing the main thing

Firstly, a confession – my name’s Jill and I am a compulsive reader. I read everything, from every piece of junk mail that clears my doorstep, to the instructions (and warranty small print) for the new kettle I’m setting up. Reading relaxes me. I read all day, from online articles to text books to novels.

Read More »
Scroll to Top