In the wake of Twitter’s uncomfortable takeover by Mr. Musk, social network Mastodon has been garnering headlines – but what the hell is it, and does it really mean we need to learn another network? Well, that part is up to you, but what can’t be ignored is the rate at which people started signing
Adding stories to your social media account has become a popular feature. If you aren’t sure what stories are, take a look at our stories explainer post here. In a nutshell, stories are short videos that can be posted to any social media page for up to 24 hours; after which they disappear from the
It’s pretty hard to get through a day without watching a video in some shape or form – billions of videos are viewed daily, and I don’t mean the ones that we had to rewind (warning: getting that joke may reveal your age). Technology today has given us devices that fit in the palm of
LinkedIn: the social media platform for the business world. With an estimated 600+ million professionals using LinkedIn daily, this is where people can connect with others in their industry and find potential new employees or employers. However, it is not limited to just looking for your dream job – LinkedIn can be used to give
Do you remember Vine? That video-sharing platform where people made six-second videos and uploaded them online. Well, Vine is no more. Now, the hottest video-sharing app on the market is TikTok. Not to be confused with Musical.ly (a similar video sharing platform), TikTok began life as a platform for people to record themselves lip-syncing and
If you are using Instagram adverts, or Facebook advertising now, or you are thinking about using it in the future, you should install a Facebook Pixel on your website now…it’s as simple as that. Now that’s out of the way, let’s look at what it is, why you need it, and how you install it.
I get a bad case of FOMO about, pretty much everything. So when there is an invite only social app that targets Entrepreneurs, celebrities and influencers…you can bet I was desperate to get on. The day JB sent me an invite and I got accepted into the inner sanctum, I got more than a little
This is a term we’ve been asked about a lot recently, and the subject online is unspeakably dry so here is our super short guide to Visual Commerce. What is Visual Commerce? In a nutshell, it’s upgrading the usual images and visuals you would use on your site. This could be: using 360 degree photos/videos
Facebook, Snapchat and Instagram all use ‘Stories’ in some form or another, but should we use them, and if so, how do we use them for a business? Stories started on Snapchat all the way back in 2013 as a showcase of photos and videos for you to share with all of your friends. The
Usually as soon as I tell people what I do, eyes go wide and mouth opens with a question. Sometimes that question is ‘can you fix my printer?’ (the answer is probably not, but pass me a screwdriver), but often it is ‘you know websites/social media/online stuff?! Can you help?’ (the answer usually is, yes).
Facebook, one of the largest social media sites, may be considering new approaches to monetise Messenger. Be prepared for a big change on Facebook as the company is apparently likely to allow advertisements on the app in the second quarter of 2016. The social network intends to start placing these adverts within its messaging medium,
2016 is the year for you to take your marketing efforts online – if you have not done so already! Whatever your industry, the majority of your customers use the internet, so the scope a digital marketing campaign can give your company is incredible. Below are the main reasons we believe you should take your
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