Category: marketing

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marketing
Kuka Studios

What Makes a Brand Strategy?

A brand is your business’s visual identity and tone of voice – in other words, how you look and how you talk. When your brand is done well, your customers see you the way you want to be seen.  It tells your customers what you do, and how you do it; what is your ethos,

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marketing
Kuka Studios

How do you market your business during a crisis?

War. Energy crisis. Cost of living increases. Racist and bigoted attacks. It seems as if wherever we look, there is another disaster waiting for us.  It can be hard to plan your marketing in advance when everything is changing so rapidly – what works on paper today might be seen as ‘tone deaf’ or ‘insensitive’

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design
Kuka Studios

Why do we Need to be Consistent with our Marketing?

Coca-Cola’s logo has looked pretty much the same since 1887 – but why?  Consistency.  Having a consistent sound, look, and feel for your marketing is really important if you want people to recognise you and gain trust for your brand.  So let’s take a quick look at why it’s important and how you can achieve

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marketing
Kathleen

How To Run Better Email Campaigns

At some point in the day, we read an email, or send one. In fact, 269 billion emails are sent daily! Reportedly, 94% of adults and 74% of teenager use email – So, it would be unwise to not include emails in your marketing campaign. That is why it is very important to get it

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content marketing
Kathleen

Importance of Video in Marketing your Business

It’s pretty hard to get through a day without watching a video in some shape or form – billions of videos are viewed daily, and I don’t mean the ones that we had to rewind (warning: getting that joke may reveal your age). Technology today has given us devices that fit in the palm of

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Guest Blogs
Jenny Beckett

Branding Photography – Why Does your Business Need it?

Beyond Headshots…Guest blog by our own Branding Photographer, Jenny at JB Moments Photography. What is Personal Branding Photography? The concept of branding is more important now than ever. With more businesses marketing themselves online in your industry, it’s harder to be seen and heard above the noise. A brand is not just a logo or

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content marketing
Kuka Studios

How Do I Make My Content Engaging?

Creating content isn’t easy.  In fact it is a huge amount of work for most businesses – so how do you know if it’s worth all of the effort?  How do you know if your content is engaging?  What signals should you be looking for? How do you measure engagement? In real life, if you

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GDPR and Data
Kuka Studios

No Means No – Why GDPR is Still a Thing

Five years since GDPR came into force, and every week clients still ask us whether something they are doing is GDPR compliant.  This wacky little law started in April 2016 and businesses are still unclear as to what it means, so here we go – the quick and dirty guide to GDPR. What it is

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marketing
Kathleen

Why You Should Ask an Outsider for your Marketing Strategy

Marketing is a huge part of your business. It is key to showing the world what your brand is all about; plus, engaging with your customers, and providing the opportunity to boost your sales. However, when it comes to developing your marketing strategy, which works best: in-house team or outsourcing? In or Out? Many businesses

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advertising
Kuka Studios

What is Visual Commerce and Why Should I care?

This is a term we’ve been asked about a lot recently, and the subject online is unspeakably dry so here is our super short guide to Visual Commerce. What is Visual Commerce? In a nutshell, it’s upgrading the usual images and visuals you would use on your site.  This could be: using 360 degree photos/videos

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marketing
Kuka Studios

What are Stories and How do I use them?

Facebook, Snapchat and Instagram all use ‘Stories’ in some form or another, but should we use them, and if so, how do we use them for a business? Stories started on Snapchat all the way back in 2013 as a showcase of photos and videos for you to share with all of your friends.  The

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