Most businesses don’t have a data problem; they have a “silo” problem. We recently worked with a client who was drowning in data. They had high-quality leads and valuable customer interactions happening every day, but they were scattered across Circle, Mailchimp, Trumpet, LinkedIn, Facebook, Zoho, and the inevitable “offline spreadsheets.” The result? A fragmented view
In the world of e-commerce, the run-up to Christmas is the “danger zone.” Most agencies wouldn’t dare touch a live site in November. But at Kuka Studios, we don’t just maintain sites; we adapt to the market in real-time. Timeless by Liana came to us with a critical seasonal requirement: they needed to launch a
At Kuka Studios, we don’t believe in “tearing it down” just for the sake of it. If a client has a solid foundation, our job isn’t to sell them a new house—it’s to turn their current one into a high-performance machine. Timeless by Liana (timelessbyliana.co.uk) already had a presence on Shopify. But in the competitive
I’ve said it before and I’ll scream it until I’m hoarse…your data is the only customer information you own. If social media goes away tomorrow, your email list is still there – full of engaged people who have requested to hear more about you, so for the love of Thor, please make use of it.
Did you know that 91% of marketers believe video provides positive ROI?* Engaging video content has become an essential part of modern digital marketing. It can help you connect with your audience, increase brand awareness, and drive conversions. But creating engaging video content isn’t always easy. Here are some tips to help you create videos that
Launching a digital product – whether it’s a course, membership, podcast or something else – it can be a daunting task, but with the right strategy, it can be a rewarding in more ways than one. At Kuka, we specialise in helping brands launch and relaunch successfully. Here’s a breakdown of the five key steps
Today, customers are bombarded with choices everywhere they go – online and offline. In 2024, brand loyalty is a precious commodity but with so much competition, how do you make your small business stand out and keep customers coming back for more? Here are a few tips to help you cultivate a community of raving
We are big believers in integrated marketing. When you make sure that your marketing is cohesive across all marketing channels it means your customer gets the same experience no matter how they find you. If you don’t use an integrated marketing strategy, your customers can see conflicting or disjointed messages. This, in turn, can make
Making sure that your marketing is inclusive isn’t just a matter of social responsibility; it’s also a smart business move. By ensuring that your marketing efforts resonate with as wide an audience as possible, you can strengthen brand loyalty, increase customer engagement, and drive growth. Here are seven tips for making your marketing more inclusive:
Have you ever been drawn into a shop by a cool window display? Or have you ever avoided going into a store because the shop window is too intimidating (cough Hollister…cough)? This is first impressions in action, and it applies as much to online business as it does to physical stores; and not just ecommerce
Right, it’s November – I’m allowed to mention Christmas. With the season underway it’s a great time for businesses in all industries and of all sizes to boost sales. Taking a bit of time to plan even a small holiday marketing campaign can make a big difference to small businesses, so here are some ideas
You need to market your business, but how you market it is just as important. Ethical marketing means marketing with principles, respect, and a commitment to doing things the right way. In the “age of fake”, this authentic, conscious approach to marketing is gaining traction as consumers become increasingly careful of the brands they support.
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