Category: marketing

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Guest Blogs
Jenny Beckett

Branding Photography – Why Does your Business Need it?

Beyond Headshots…Guest blog by our own Branding Photographer, Jenny at JB Moments Photography. What is Personal Branding Photography? The concept of branding is more important now than ever. With more businesses marketing themselves online in your industry, it’s harder to be seen and heard above the noise. A brand is not just a logo or

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content marketing
Kuka Studios

How Do I Make My Content Engaging?

Creating content isn’t easy.  In fact it is a huge amount of work for most businesses – so how do you know if it’s worth all of the effort?  How do you know if your content is engaging?  What signals should you be looking for? How do you measure engagement? In real life, if you

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GDPR and Data
Kuka Studios

No Means No – Why GDPR is Still a Thing

Five years since GDPR came into force, and every week clients still ask us whether something they are doing is GDPR compliant.  This wacky little law started in April 2016 and businesses are still unclear as to what it means, so here we go – the quick and dirty guide to GDPR. What it is

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marketing
Kathleen

Why You Should Ask an Outsider for your Marketing Strategy

Marketing is a huge part of your business. It is key to showing the world what your brand is all about; plus, engaging with your customers, and providing the opportunity to boost your sales. However, when it comes to developing your marketing strategy, which works best: in-house team or outsourcing? In or Out? Many businesses

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advertising
Kuka Studios

What is Visual Commerce and Why Should I care?

This is a term we’ve been asked about a lot recently, and the subject online is unspeakably dry so here is our super short guide to Visual Commerce. What is Visual Commerce? In a nutshell, it’s upgrading the usual images and visuals you would use on your site.  This could be: using 360 degree photos/videos

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marketing
Kuka Studios

What are Stories and How do I use them?

Facebook, Snapchat and Instagram all use ‘Stories’ in some form or another, but should we use them, and if so, how do we use them for a business? Stories started on Snapchat all the way back in 2013 as a showcase of photos and videos for you to share with all of your friends.  The

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marketing
Kuka Studios

My Tiger Repellent Watch

Basing your marketing strategy around feelings, beliefs and isolated statistics or incidents is stupid – obvious right? How is she going to make an entire blog post out of something we all already know and would never do..? Easy, with real life examples. 1. Marketing is not gambling – don’t bet on a hunch A

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design
Kuka Studios

New Website and Branding: Flying in Fog

When Gordon from the leadership consultancy Flying in Fog approached us, he had an established business but needed branding and some marketing to go with it, including a brand new website.  We came up with a bespoke package for him which included: An original logo An easy to update website A PowerPoint template A Letterhead

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marketing
Kuka Studios

How should a company set up their marketing budget?

No matter whether your business is a start-up or a fully established operation, every year there comes a time when business goals need to be revisited and new objectives set for the following year. Alongside this comes the sometimes difficult task of setting a marketing budget. Marketing is key if you want to see your

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marketing
Kuka Studios

Promote your blog – a beginner’s guide

Promote Your Blog So – you’ve got the content, you’ve got the site, but where on earth are your readers? Like anything online (or off) people are not just going to find you. You have to find them. You have be noticeable to be noticed. This is where blog promotion comes in. Promoting your blog

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