Category: branding

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branding
Kuka Studios

How to Build Brand Loyalty in our Digital Life

Today, customers are bombarded with choices everywhere they go – online and offline. In 2024, brand loyalty is a precious commodity but with so much competition, how do you make your small business stand out and keep customers coming back for more? Here are a few tips to help you cultivate a community of raving

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branding
Kuka Studios

What is Integrated Marketing and How Do You Run a Successful Campaign?

We are big believers in integrated marketing.  When you make sure that your marketing is cohesive across all marketing channels it means your customer gets the same experience no matter how they find you.  If you don’t use an integrated marketing strategy, your customers can see conflicting or disjointed messages. This, in turn, can make

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branding
Kuka Studios

7 Tips for Inclusive Marketing

Making sure that your marketing is inclusive isn’t just a matter of social responsibility; it’s also a smart business move. By ensuring that your marketing efforts resonate with as wide an audience as possible, you can strengthen brand loyalty, increase customer engagement, and drive growth. Here are seven tips for making your marketing more inclusive:

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branding
Kuka Studios

5 Signs Your Website Needs a Redesign

You have a website. You have written the content and maybe even have some good corporate photography you are happy with – the hard part is over. When it comes time to redesign your website, the process should be faster and less expensive. Nevertheless, it is not a decision to take lightly, so when is

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branding
Kuka Studios

Is Your Website Your Shop Window?

Have you ever been drawn into a shop by a cool window display? Or have you ever avoided going into a store because the shop window is too intimidating (cough Hollister…cough)? This is first impressions in action, and it applies as much to online business as it does to physical stores; and not just ecommerce

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branding
Kuka Studios

Why Do You Hate Content Marketing?

Content marketing is a staple strategy for businesses who want to establish their brand, engage with their audience, and drive conversions. We all know that, but it doesn’t stop us dreading it or even hating it. Whether it’s due to misconceptions, frustrations, or simply feeling overwhelmed, let’s take a look at the reasons why you

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branding
Kuka Studios

How to Avoid the Social Media Danger Zone

Social media is indispensable for small businesses looking to expand their audience, but it is a scary place. From seemingly non-stop algorithm changes, to evolving trends, and a huge competition for attention, both small and large businesses can find themselves lost, or at the mercy of the court of public opinion. It’s no wonder that

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branding
Kuka Studios

Website Launch: Eadha

As usual, we’re so busy we’re falling behind on our site launch announcements! But I’ll try to catch up before the end of the year…honest. A few weeks ago we launched a new website, but to the untrained eye it is the same as the customer’s old site! That’s because the team at Eadha wanted

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branding
Kuka Studios

What Makes a Good Landing Page?

Landing pages are web pages, but they aren’t website pages…clear as mud? Unlike other pages on your website they are created specifically to generate conversions and act as a ‘landing zone’ for people clicking through from a particular campaign. Usually they don’t have your main menu and other things to distract visitors, and are instead

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branding
Kuka Studios

What Makes a Brand Strategy?

A brand is your business’s visual identity and tone of voice – in other words, how you look and how you talk. When your brand is done well, your customers see you the way you want to be seen.  It tells your customers what you do, and how you do it; what is your ethos,

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branding
Jenny Beckett

Branding Photography – Why Does your Business Need it?

Beyond Headshots…Guest blog by our own Branding Photographer, Jenny at JB Moments Photography. What is Personal Branding Photography? The concept of branding is more important now than ever. With more businesses marketing themselves online in your industry, it’s harder to be seen and heard above the noise. A brand is not just a logo or

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