A business blog is a hugely important tool for any business looking to increase its reach and communicate with its customers. A good blog will allow you to show your influence, solidify your brand as an expert and create evergreen content that will keep providing you with returns for a long time to come.
If that’s not enough to convince you that you should be blogging then we’ve put together 5 reasons why you need a business blog:
- It gives your company a voiceA blog is a great way for you to build your brand and your company voice. It’s your platform to show your customers and prospective customers who you are, what your company ethos is and what topics are your area of expertise. This can be invaluable for creating a strong reputation and can set you apart from your competitors.
- It’s great for SEO
Search Engines love valuable content and if you are creating this on your topics of expertise then the search engines will reward you for it, meaning you’ll climb higher up the rankings and be more easily found by prospective clients. - It creates promotional material
Every article on your blog is a piece of promotional content that can be found and enjoyed by anyone who is interested in the topic. It can help you solidify your brand position and tell your story, which is extremely beneficial for your marketing strategy. It also gives you lots of content to share via social media. There’s only a few times you can share the sales page of your website, but if you have a regular stream of blogs then you continually have new material to promote to your customers. - A blog helps you understand your audience
Your blog is a great tool to help you understand your audience better and help you learn what they’re most interested in. Once you have a range of blog posts that are getting read regularly you will start to see certain trends that will help you understand this.Which posts are most popular? Which posts get shared most on social media? Which posts are ranking well in search engines? All of this information will help you refine your content strategy and allow you to optimise your blog to help with lead generation. - It provides significant return on investment
Business blogs return excellent performance in comparison to what they cost. They capture customers, regulate your reputation and are open 24 hours a day for people to learn about your business. Every post you write is then available forever so it can continually add value to your business by helping improve your search engine ranking, generate new leads and help build trust and confidence with existing customers.
A blog is a key part of any content strategy for your business, and these are just some of the reasons why having one is important. They’re also fairly easy to set up and get started, all you need is a few ideas of what you’d like to write about and you’re ready to go!
