OK, so you know what you should be reviewing your marketing regularly. How regularly depends on how much marketing you do, but we recommend it should be at least once a month so you can keep an eye on everything and spot dips before they become bottomless pits. You should definitely be reviewing everything at
Do you carefully craft the perfect post or reel…but the idea of actually publishing it fill you with dread? Or do you find Instagram, LinkedIn, Facebook, and YouTube too confusing, or even too scary to get involved with? Well, it’s time for some home truths…you cannot avoid social media if you want to market yourself
In the wake of Twitter’s uncomfortable takeover by Mr. Musk, social network Mastodon has been garnering headlines – but what the hell is it, and does it really mean we need to learn another network? Well, that part is up to you, but what can’t be ignored is the rate at which people started signing
Kuka has recently received Good Business Charter accreditation, for our commitment to practising business responsibly. The GBC consists of 10 components and more details for each of these components can be found on their website: www.goodbusinesscharter.com The Good Business Charter commits organisations to: 1. Real Living Wage 2. Fairer hours and contracts3. Employee Well-being4. Employee Representation5.
A brand is your business’s visual identity and tone of voice – in other words, how you look and how you talk. When your brand is done well, your customers see you the way you want to be seen. It tells your customers what you do, and how you do it; what is your ethos,
In 2017, we launched a brand new website for the lovely team at East Kilbride Credit Union. It had a loan calculator and some clever integration work, and looked super swanky next to their old site. Now, 5 years later we have given that site a facelift! The new, responsive design looks even better than
War. Energy crisis. Cost of living increases. Racist and bigoted attacks. It seems as if wherever we look, there is another disaster waiting for us. It can be hard to plan your marketing in advance when everything is changing so rapidly – what works on paper today might be seen as ‘tone deaf’ or ‘insensitive’
Coca-Cola’s logo has looked pretty much the same since 1887 – but why? Consistency. Having a consistent sound, look, and feel for your marketing is really important if you want people to recognise you and gain trust for your brand. So let’s take a quick look at why it’s important and how you can achieve
We first won an award for the UK’s most accessible website back in 2007, but 15 years on when we bring it up with clients it is still usually met with blank stares. I think it’s because if you are savvy enough to be ordering a new website, you might not be able to even
At some point in the day, we read an email, or send one. In fact, 269 billion emails are sent daily! Reportedly, 94% of adults and 74% of teenager use email – So, it would be unwise to not include emails in your marketing campaign. That is why it is very important to get it
Adding stories to your social media account has become a popular feature. If you aren’t sure what stories are, take a look at our stories explainer post here. In a nutshell, stories are short videos that can be posted to any social media page for up to 24 hours; after which they disappear from the
It’s pretty hard to get through a day without watching a video in some shape or form – billions of videos are viewed daily, and I don’t mean the ones that we had to rewind (warning: getting that joke may reveal your age). Technology today has given us devices that fit in the palm of
We deliver all the digital marketing services you need, without outsourcing. For over a decade we have been designing and developing original, award-winning websites and marketing campaigns for companies across Europe.
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