No social media manager in the world saw the launch of Threads and went “Yey! Another thing to learn! I can’t wait to redo my plans for the next 6 months to include another social media channel – what fun!”… But now we’ve had a couple of months to get used to the idea, here’s
We have been busy bees at Kuka and we are falling behind on announcing the new sites being launched, but here’s a beauty we are very proud of. This week we launched The Installation Centre – a new venture from a long-time customer. Their oh-so-simple-but-utterly-genius premise is that their customers are able to purchase their
Website visits, blog readers, social media followers and email subscribers – all of these people hear from you on a regular basis, but how can you be sure they are really listening? How do you stand out from the crowd, make a connection with your customers over the long term to ensure they keep coming
We are all guilty of getting stuck in routines or ruts; at Kuka, we’ve found that this is often true of organisations and their approach to learning. It’s easy for us to keep doing something a certain way because ‘that’s how we’ve always done it’ or because it’s the path of least resistance. Here are
I’m going to be really honest – when I run Marketing strategy workshops, the only part of them that I do not like is the “Who is your audience?” section. This is because, in over 15 years of delivering these workshops the responses can usually be whittled down to either: It is a brutal process
A business blog is a hugely important tool for any business looking to increase its reach and communicate with its customers. A good blog will allow you to show your influence, solidify your brand as an expert and create evergreen content that will keep providing you with returns for a long time to come. If
Maybe I’ve lost it, but this totally seemed like a great idea while I was walking the dog this morning…should you give your website a regular big clean-out? Do you get rid of what doesn’t fit your business anymore and check if everything still works as it should? Just like a Marie Kondo-esque home declutter,
If your company could use more customers, but you don’t have any marketing budget to speak of, it doesn’t mean you have to throw your hands up in despair. Yes, it sucks trying to compete against the bigger companies in your industry when they have internal marketing teams and budgets for days, but that doesn’t
In 2020 we took over the website of Anchorage Education, converting the website from ConcreteCMS to an identical looking, responsive version on WordPress. This year the team decided it was time to refresh the design and update the content, so we happily stepped up to the task. As well as a facelift, we upgraded the
Even if you are yet to post even a single video of you shaking your booty on TikTok, if you have a professional account you will have received some marketing on TikTok Shop. But what is it and should you be using it? What is TikTok Shop? According to the brand: “TikTok Shop is an
All our decisions have been influenced in some way – maybe by friends and family, maybe by adverts, and maybe by those people who make a career out of influencing your decisions. “Influencer” Is a career choice now, and is a strange land where the bigger the name does not mean the bigger the return.
Events have changed over the last 3 years. Before the pandemic, if it wasn’t in a conference or exhibition centre, and there were less than 100 attendees, would we even have considered it to be an event? Now, the business events we host and attend come in all different scopes and sizes including remote and
We deliver all the digital marketing services you need, without outsourcing. For over a decade we have been designing and developing original, award-winning websites and marketing campaigns for companies across Europe.
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