We all know YouTube. It’s been around since 2005, and owned by Google since 2006 and is the biggest online video-sharing platform that allows users to upload, share, and view videos. But how do you use it for business? How do you share the right content, grow your following, and ultimately, gain leads from YouTube?
For many of us, when someone talks about eLearning, it conjures up images of reading lots of text slides, pull down menus and multiple-choice assessments – to be honest, it all sounds rather dull. But eLearning does not have to be that way – what if it was more like a game? What does eLearning
We can all agree that the last two years have been challenging for everyone. For some the biggest test was the adjustment to working from home. Although people can now return to the office, many companies have decided to keep their staff working remotely. Now that spare bedroom (or shed) became the office, it also
If you needed to find out how to perform a simple task, like tie a tie, or check the oil level in your car, where would you look for instructions? More and more, the answer to these ‘just in time’ needs is becoming YouTube or Google – which are essentially methods of informal learning. You
You have a website. You have written the content and maybe even have some good corporate photography you are happy with – the hard part is over. When it comes time to redesign your website, the process should be faster and less expensive. Nevertheless, it is not a decision to take lightly, so when is
Have you ever been drawn into a shop by a cool window display? Or have you ever avoided going into a store because the shop window is too intimidating (cough Hollister…cough)? This is first impressions in action, and it applies as much to online business as it does to physical stores; and not just ecommerce
A client came to us recently with a requirement for some training; an eLearning requirement, as it turned out, due to their widespread workforce who have a variety of shift patterns and availability. eLearning, you say – great – let’s talk about time to competency, performance support, validation of knowledge and a whole host of
Content marketing is a staple strategy for businesses who want to establish their brand, engage with their audience, and drive conversions. We all know that, but it doesn’t stop us dreading it or even hating it. Whether it’s due to misconceptions, frustrations, or simply feeling overwhelmed, let’s take a look at the reasons why you
What do you think of when someone mentions learning or training courses? A mass amount of reading materials? Endless lectures? Role-playing? That can be perceived as a circle of hell for some people. What if there was a way that you can learn or train that did not involve chaining yourself to a desk? Let
We know that SEO is not a service everyone can afford, so we provide as much help and support as we can to the microbusinesses we work with to help them to get where they want to be in the search engines. One of the first steps in creating a successful SEO strategy is the
The widespread growth of eLearning has changed the way we learn in many respects. While we may have a say in what we are teaching online, there are some aspects of an individual’s learning experience which we simply can’t control. Here are a few ways to help shape your eLearning to accommodate today’s busy learners.
Social media is indispensable for small businesses looking to expand their audience, but it is a scary place. From seemingly non-stop algorithm changes, to evolving trends, and a huge competition for attention, both small and large businesses can find themselves lost, or at the mercy of the court of public opinion. It’s no wonder that
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