Author: Kathleen

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marketing
Kathleen

How To Run Better Email Campaigns

At some point in the day, we read an email, or send one. In fact, 269 billion emails are sent daily! Reportedly, 94% of adults and 74% of teenager use email – So, it would be unwise to not include emails in your marketing campaign. That is why it is very important to get it

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social media
Kathleen

What are Google Web Stories?

Adding stories to your social media account has become a popular feature. If you aren’t sure what stories are, take a look at our stories explainer post here. In a nutshell, stories are short videos that can be posted to any social media page for up to 24 hours; after which they disappear from the

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content marketing
Kathleen

Importance of Video in Marketing your Business

It’s pretty hard to get through a day without watching a video in some shape or form – billions of videos are viewed daily, and I don’t mean the ones that we had to rewind (warning: getting that joke may reveal your age). Technology today has given us devices that fit in the palm of

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web conversions and SEO
Kathleen

Google Analytics 4 – What is Happening and What do you Need to Know?

How many people view your website every day? How long do they spend, and did they view more than one page? These are just a couple of questions that are asked when gauging how well your website performs. To answer these questions, we turn to Google Analytics or Universal Analytics (UA). This system allows the

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elearning
Kathleen

What is Microlearning?

What do you think of when someone mentions learning or training courses? A mass amount of reading materials? Endless lectures? Role-playing? That can be perceived as a circle of hell for some people. What if there was a way that you can learn or train that did not involve chaining yourself to a desk? Let

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print
Kathleen

Is Print Marketing Dead?

When was the last time you carried out a print marketing campaign? It’s true that nearly everyone is online. Meet someone who is not online and you’ve found is a very rare breed indeed. Wherever we go, we are connected to the digital world; we have a wealth of information at our fingertips thanks to

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social media
Kathleen

How to Grow Your Business with LinkedIn

LinkedIn: the social media platform for the business world. With an estimated 600+ million professionals using LinkedIn daily, this is where people can connect with others in their industry and find potential new employees or employers. However, it is not limited to just looking for your dream job – LinkedIn can be used to give

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marketing
Kathleen

Why You Should Ask an Outsider for your Marketing Strategy

Marketing is a huge part of your business. It is key to showing the world what your brand is all about; plus, engaging with your customers, and providing the opportunity to boost your sales. However, when it comes to developing your marketing strategy, which works best: in-house team or outsourcing? In or Out? Many businesses

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social media
Kathleen

Is TikTok Really a Thing for your Business?

Do you remember Vine? That video-sharing platform where people made six-second videos and uploaded them online. Well, Vine is no more. Now, the hottest video-sharing app on the market is TikTok. Not to be confused with Musical.ly (a similar video sharing platform), TikTok began life as a platform for people to record themselves lip-syncing and

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