Author: Kuka Studios

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marketing
Kuka Studios

Small Business Help: How to Market an Event

Events have changed over the last 3 years.  Before the pandemic, if it wasn’t in a conference or exhibition centre, and there were less than 100 attendees, would we even have considered it to be an event?  Now, the business events we host and attend come in all different scopes and sizes including remote and

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marketing
Kuka Studios

How to do your End of Year Marketing Audit in One Afternoon

OK, so you know what you should be reviewing your marketing regularly.  How regularly depends on how much marketing you do, but we recommend it should be at least once a month so you can keep an eye on everything and spot dips before they become bottomless pits.  You should definitely be reviewing everything at

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social media
Kuka Studios

Don’t Panic! Talking Social Media Fears

Do you carefully craft the perfect post or reel…but the idea of actually publishing it fill you with dread?  Or do you find Instagram, LinkedIn, Facebook, and YouTube too confusing, or even too scary to get involved with?  Well, it’s time for some home truths…you cannot avoid social media if you want to market yourself

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social media
Kuka Studios

What is Mastodon?

In the wake of Twitter’s uncomfortable takeover by Mr. Musk, social network Mastodon has been garnering headlines – but what the hell is it, and does it really mean we need to learn another network? Well, that part is up to you, but what can’t be ignored is the rate at which people started signing

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green company
Kuka Studios

Kuka Studios is Good Business Charter Accredited!

Kuka has recently received Good Business Charter accreditation, for our commitment to practising business responsibly. The GBC consists of 10 components and more details for each of these components can be found on their website: www.goodbusinesscharter.com The Good Business Charter commits organisations to: 1. Real Living Wage 2. Fairer hours and contracts3. Employee Well-being4. Employee Representation5.

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marketing
Kuka Studios

What Makes a Brand Strategy?

A brand is your business’s visual identity and tone of voice – in other words, how you look and how you talk. When your brand is done well, your customers see you the way you want to be seen.  It tells your customers what you do, and how you do it; what is your ethos,

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design
Kuka Studios

Website Revamp: East Kilbride Credit Union

In 2017, we launched a brand new website for the lovely team at East Kilbride Credit Union. It had a loan calculator and some clever integration work, and looked super swanky next to their old site. Now, 5 years later we have given that site a facelift! The new, responsive design looks even better than

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marketing
Kuka Studios

How do you market your business during a crisis?

War. Energy crisis. Cost of living increases. Racist and bigoted attacks. It seems as if wherever we look, there is another disaster waiting for us.  It can be hard to plan your marketing in advance when everything is changing so rapidly – what works on paper today might be seen as ‘tone deaf’ or ‘insensitive’

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design
Kuka Studios

Why do we Need to be Consistent with our Marketing?

Coca-Cola’s logo has looked pretty much the same since 1887 – but why?  Consistency.  Having a consistent sound, look, and feel for your marketing is really important if you want people to recognise you and gain trust for your brand.  So let’s take a quick look at why it’s important and how you can achieve

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web development
Kuka Studios

Is Accessibility Part of your Website Brief?

We first won an award for the UK’s most accessible website back in 2007, but 15 years on when we bring it up with clients it is still usually met with blank stares.  I think it’s because if you are savvy enough to be ordering a new website, you might not be able to even

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elearning
Kuka Studios

Why You Should Use Video in eLearning

Video has always been popular – it killed the radio star after all. And it does not look like we are going to fall out of love for it anytime soon. YouTube has four billion views per day; we now have video based social media platforms like TikTok; we communicate through video platforms like Zoom

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green company
Kuka Studios

What is Green Marketing?

Nobody is going to come out and say their business does NOT support sustainability, or that they aren’t doing what they can to help the environment.  It would be the end of their business in the eyes of the consumer!  But it’s also dangerous to ‘Greenwash’ and say that something has green credentials when its

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