Google’s Social Search bases a user’s search engine results page (SERP) on information in their Google account. Information is taken from any services you have on your Google profile (e.g. Twitter connections), your contacts, and more. The social results will always be marked as “results from your social circle”, so there will be no confusion. It means that businesses need to establish as many social networking connections as possible.
The idea is that if a user is connected to people, results from those people will have relevance because the user knows and trusts them. Google says, “You can improve social search results for your friends and contacts by linking to content you have created such as blogs, photos and videos on your Google profile.”
How to make the most of social search results (from Webpronews):
1. Make sure you have all of your important links on your Google Profile.
2. Make as many connections as possible.
3. Encourage customers to follow you via social networks.
4. Participate in social media so people will engage with you.
5. Encourage sharing of content
6. Include social network info on business cards/signage, etc.
Clearly Google want their profile pages to gain importance in the Social Media circles, but is it going to be as beneficial to the user as it will be to Google’s status?