TechCrunch have published an article this week which states:
For many sites on the Web, social traffic coming through Facebook, Twitter, and MySpace is beginning to rival, and in some cases overtake, search traffic as the single biggest source of traffic
While this may strike fear into the hearts of SEO experts, it’s something they have to embrace, whether they like it, or not.
The essence of the article is, with over 5billion pieces of content shared on Facebook every week, it’s becoming clear that people now prefer to broadcast their information rather than email it, and that includes links to sites.
So - to summarise, your site doesn’t just need to be found on search engines, it needs to be on the Social Media sites too…not ground-breaking news, but nice to hear someone else say it!