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Marketing & Design FAQ

What is SEO?

SEO is an acronym for Search Engine Optimisation. Search Engine Optimisation is the process where your site is streamlined to give your site the optimum potential for high rankings on the search engines and for specific search terms or keywords.

Does Optimisation make a difference?

Search Engine Optimisation does make a difference. Through small mistakes and ommissions many sites seriously hinder their own success. However, by adhering to certain principles and tips, optimisation can increase traffic to your web site helping you to cut back on other online marketing costs as you take advantage of your free search engine listings.

Where will I be listed?

Kuka Studios ensures that all sites are submitted to the major search engines and business directories. Additional submissions are made to a further 200 search engines and directories giving you the best coverage possible. The submission process is 100% manual ensuring that your site is properly reviewed as automatic software submissions can be viewed as spam and are penalised.

Am I listed on the Search Engines?

There are a variety of online tools you can use to check your current status which are freely available. When taking out the Search Engine Optimisation service with Kuka Studios an initial appraisal is provided summarising your current site indexing.

How do I improve my ranking?

The best way to improve your ranking is by implementing a variety of optimisation techniques.

1. Is your site search engine friendly?
2. Are you targeting the optimum phrases for your industry?
3. Are you using any visibility tools?
4. Have you submitted your site?
5. Do you have inbound links?
6. How is your site content?

Kuka Studios as part of its service will address each of these areas on your behalf.

What is PPC?

PPC is an acronym for Pay-Per-Click, a term used for paid listings on Search Engines, examples are Google Adwords and Yahoo [formerly Overture]. A properly managed PPC marketing campaign can be a crucial part of any online business driving instant traffic and instant profit.

What is Google Adwords?

Google adwords is an extremely successful PPC pay-per-click marketing tool issued by Google. Advertisers are able to bid on key phrases, showing up on Google as well as other sites and only pay if their advert is clicked on. This is a great way to drive instant traffic to your site.

Who should use Google Adwords?

Google adwords should be used by those who wish to drive instant traffic and potential customers to their site. When optimisation is carried out on a web site it takes time to attain the rankings desired, backing up your search engine optimisation with a targeted Google adwords campaign is an advisable strategy.

Who sees Google Adwords?

Google adwords have a very wide reach. Firstly the ads are displayed down the right hand side of the page whenever someone uses Google. The ads are also supplied to the Google network, sites that feed off Googles search results. Last of all we have Google adsense where adverts are displayed on 3rd party sites.

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