The search world has been closely watching and waiting for the ruling on Google’s sale of trademarks and brand names.
This has been a much discussed issue with many companies feeling disappointed that more cannot be done for them as they watch their competition outbid them on their own company name / keywords.
The European Union’s highest [...]
Although this post deals primarily with Google Adwords the principle is the same for all PPC advertising whether it be Yahoo or even Facebook. We will address a few topics such as: why is good Adwords copy so important? What makes good ad copy? How this will affect your overall performance? [...]
So what is meant by quality score?
According to Google:
The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to [...]
This is by no means a conclusive list of what you need to know before embarking on Google Adwords. If you need any more help, or if you’d like someone just to look after everything for you - contact us.
1. Make your Ad title stand out
Titles have the greatest effect on ROI when it [...]