Another Google Update?! What does Pigeon mean for me?
Last week, Google announced another algorithm change. The bumcheeks of online marketers across the globe collectively clenched…We thought that like the Panda, Penguin and Hummingbird updates before, we were in for a few weeks of late nights trying to update every site we managed. Luckily (for us at least) it’s only affecting US results right now, but since it will probably get rolled out to the UK soon, it’s worth us taking a look at what it means.
In a nutshell, the update is supposed to provide more relevant and accurate local results for searchers, prioritising directory listings other than just its own ‘Google Places’ directory. In other words, local directory sites and listings can look forward to better rankings and visibility in search results.
Sites like Yelp and TripAdvisor that list local services and attractions will no longer suffer so much against Google’s own listings. Old school SEO tactics are being brought back to prominence, which is good, and bricks and mortar businesses who use them will be rewarded – which is great news for our clients!
Everyone wonders why Google is doing this act of apparent self sacrifice. Many say it’s to solve the bad publicity received over the ‘Yelp Problem’, but what I find more interesting is that Bing launched Bing Places in April, replacing the old Business listings. Less than four months later, Google releases an algorithm that makes it easier for people to find local businesses…coincidence?
We’ll keep you up to date with any changes rolled out in the UK, so follow us on Twitter or Facebook to keep up to date.