Categories
design
Kuka Studios

5 Signs Your Website Needs a Redesign

You have a website. You have written the content and maybe even have some good corporate photography you are happy with – the hard part is over. When it comes time to redesign your website, the process should be faster and less expensive. Nevertheless, it is not a decision to take lightly, so when is

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design
Kuka Studios

Is Your Website Your Shop Window?

Have you ever been drawn into a shop by a cool window display? Or have you ever avoided going into a store because the shop window is too intimidating (cough Hollister…cough)? This is first impressions in action, and it applies as much to online business as it does to physical stores; and not just ecommerce

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content marketing
Kuka Studios

Why Do You Hate Content Marketing?

Content marketing is a staple strategy for businesses who want to establish their brand, engage with their audience, and drive conversions. We all know that, but it doesn’t stop us dreading it or even hating it. Whether it’s due to misconceptions, frustrations, or simply feeling overwhelmed, let’s take a look at the reasons why you

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web conversions and SEO
Kuka Studios

How to create an SEO Keyword List

We know that SEO is not a service everyone can afford, so we provide as much help and support as we can to the microbusinesses we work with to help them to get where they want to be in the search engines. One of the first steps in creating a successful SEO strategy is the

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social media
Kuka Studios

How to Avoid the Social Media Danger Zone

Social media is indispensable for small businesses looking to expand their audience, but it is a scary place. From seemingly non-stop algorithm changes, to evolving trends, and a huge competition for attention, both small and large businesses can find themselves lost, or at the mercy of the court of public opinion. It’s no wonder that

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design
Kuka Studios

Website Launch: Eadha

As usual, we’re so busy we’re falling behind on our site launch announcements! But I’ll try to catch up before the end of the year…honest. A few weeks ago we launched a new website, but to the untrained eye it is the same as the customer’s old site! That’s because the team at Eadha wanted

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web conversions and SEO
Kuka Studios

What Makes a Good Landing Page?

Landing pages are web pages, but they aren’t website pages…clear as mud? Unlike other pages on your website they are created specifically to generate conversions and act as a ‘landing zone’ for people clicking through from a particular campaign. Usually they don’t have your main menu and other things to distract visitors, and are instead

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e-commerce
Kuka Studios

How to Increase Your Ecommerce Conversions

The whole purpose of getting your products on line is to sell as many of them as possible, and that’s where optimisation comes in. Once people come to your website, conversion optimisation helps to make sure that they follow through to make a purchase. Here’s a few ideas to help you to elevate your e-commerce

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web conversions and SEO
Kuka Studios

The Super Basics of SEO

Back in 2007, SEO was Kuka’s main service. Yes, we built a lot of websites, and wrote a lot of copy, but other agencies outsourced their Search Engine Optimisation to us. We were that good, but back then it was so easy! Put it this way, we once had first position in the UK for

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content marketing
Kuka Studios

How to Run a Holiday Marketing Campaign

Right, it’s November – I’m allowed to mention Christmas.  With the season underway it’s a great time for businesses in all industries and of all sizes to boost sales.  Taking a bit of time to plan even a small holiday marketing campaign can make a big difference to small businesses, so here are some ideas

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web development
Kuka Studios

E-commerce Websites: What Do You Need to Think About?

Since the lockdown in 2020, we have seen a huge increase in requests for e-commerce websites.  It’s no surprise, as the number of online purchases keeps increasing every year. But we have found that people can get overwhelmed when they realise just how many decisions need to be made when it comes to building an

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web conversions and SEO
Kuka Studios

A Quick Guide to SEO Link Building

We started offering SEO (Search Engine Optimisation) as a service over a decade ago, and it is still a fundamental practice for digital marketing.  SEO is made up of a variety of activities, all with the aim of improving a website’s online visibility and search engine rankings.  One of the cornerstones of SEO is link

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