The search world has been closely watching and waiting for the ruling on Google’s sale of trademarks and brand names.
This has been a much discussed issue with many companies feeling disappointed that more cannot be done for them as they watch their competition outbid them on their own company name / keywords.
The European Union’s highest [...]
What is an SEO copywriter?
An SEO copywriter should be a blend between an SEO specialist and copywriter. This means that that they should have all the technical know-how of what search engines look for when ranking a page, but also should have a gift for writing compelling copy and content for your audience.
Why is [...]
Although this post deals primarily with Google Adwords the principle is the same for all PPC advertising whether it be Yahoo or even Facebook. We will address a few topics such as: why is good Adwords copy so important? What makes good ad copy? How this will affect your overall performance? [...]
So what is meant by quality score?
According to Google:
The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to [...]